Human-centred from the start. I design for the person using it, not the person presenting it.
Empathise. Define. Ideate. Prototype. Test. Not a checklist — a mindset.
Inspired by Dieter Rams and Apple's attention to detail — work that feels effortless to use, but is carefully considered in every detail.
Nothing is ever finished. There is always something to improve, refine, or rethink. That's not a flaw in the process — it is the process.
I like to keep a balance between staying active and spending time outdoors. This could be a football game, a gym session, or a long walk in nature. It's something that helps clear my mind, stay disciplined, and keep a positive mindset.
I've always been curious about what makes digital experiences engaging and memorable. Whether that's trying out new products, getting immersed in games, or appreciating the detail in films.
I'm fascinated by culture and how it shapes our thinking. I love learning about different cultures and perspectives, and I believe that understanding these differences is key to creating inclusive and meaningful designs.
